Animation videos are visually engaging videos created using computer-generated imagery (CGI) in either 2D or 3D. They have broad appeal as they can be enjoyed by people of any age and are not limited by language barriers. Animated videos serve as a powerful marketing tool for brands, offering flexibility and the ability to reach a wider audience.
The goal was to simplify the complex concept of cloud computing and demonstrate how Citrix’s solution could enhance productivity, flexibility, and security for businesses. The animation needed to be simple, easy to understand, and visually engaging to effectively convey the value of their cloud service.
We successfully executed the Citrix cloud service animation project by crafting clear messaging and storyboarding, creating visually appealing graphics, incorporating seamless branding, and engaging voiceover and sound design. The animation simplified the concept of cloud computing, increased engagement and understanding, enhanced Citrix’s brand perception, and served as an effective marketing tool across various platforms.
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